Corporate Branding

Integrated is a leading European Alternative Investment Group providing high quality performance and bespoke services to sophisticated investors. The group is based in London with offices in France, Italy and Switzerland. Our brief was to unify their three companies under a Group brand whilst maintaining their individual integrity. We worked closely with the senior management to identify their core values and present a series of branding options based on the outcome. Once a brand had been agreed we developed easy-to-use brand guidelines to support the introduction of the new identity and we are currently in the process of applying the new brand across their print, web and electronic collateral.