In a recent DP survey we saw that over 80% of corporate professionals saw AI to be an opportunity for their business
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Artificial Intelligence (AI) might feel like it appeared overnight, but in reality, it’s been part of our daily lives for years, from recommendation engines on shopping sites to voice assistants like Alexa.
What’s changed recently is the speed and scale of progress. This acceleration can feel unsettling, especially when headlines focus on job losses. But AI also offers enormous opportunities if we learn how to use it well. In a recent DP survey we saw that over 80% of corporate professionals saw AI to be an opportunity for their business
From chatbots to creativity
A few years ago, AI was mostly about automation and data analysis. Now, thanks to Generative AI (GenAI), it can create new content - text, images, music, even code - based on what it’s learned from vast amounts of data online. This leap has powered everything from news archives you can query like a conversation, to AI-driven study aids and accessibility features that read content aloud.
Four main flavours of AI you should know
Creates new things rather than just processing data.
Acts more autonomously, making decisions and taking actions on its own.
A future form of AI that can think and reason broadly, more like a human.
How are companies using artificial intelligence now?
At a DP-led client AI lunch and learn session we saw that nearly 50% of attendees were using AI in their daily working lives. Many organisations are using it for research, summarising documents, managing schedules, and drafting communications. Others aren’t yet using it at all, sometimes due to compliance concerns or lack of a clear strategy.
Why it matters
AI has many possibilities for businesses and has been reported to be able to reduce costs by up to 30% and boost revenues by up to 15% when scaled effectively (PWC, 2025). Importantly, at an employee level it can free up time by handling repetitive tasks, like drafting documents in minutes, so humans can focus on higher-value work.
The risks you can’t ignore
The top challenge is trust. Deepfakes and AI-generated scams can impersonate real people, leading to fraud. Recent high-profile examples such as Arup falling to a £20 million pound deep fake scam has shown there is real danger to businesses. Sensitive data leaks are another risk, especially when employees include confidential information in AI prompts and rushing into AI without a clear plan can create more problems than it solves.
AI support and knowledge workshops
AI is here to stay, and it will disrupt every industry. The key is to start learning, testing, and building governance now so you can benefit from the opportunities while avoiding the pitfalls.
At DP we have been running AI knowledge sessions with our clients and if you are interested to understand more about what this may cover then please contact us to book yours.