With the scale of the leader and the mindset of a challenger, Flutter operates some of the world’s most innovative and distinctive betting and gaming brands. Careful crafting and coordination of both content and creative was needed to ensure their corporate story was told consistently and purposefully across both the website and annual report. The launch of a refreshed four-pillar strategy and the ‘Positive Impact Plan’ set an important agenda for future change and demonstrated Flutter’s responsible leadership within their global industry.
