The challenge
Inconsistency, complexity and intangibility are the most common challenges with any corporate brand. Every stakeholder – whether internal or external – likely has a different experience or perception of who you are, so creating consistency in what your brand stands for is essential. The many touchpoints of your brand, both physical and virtual, can make it difficult to control.
The opportunity
Your branding is one of the most important resources you can use to show your stakeholders what you care about and how you communicate that. Your brand should identify ways to present your company, its purpose, and its priorities, in an authentic voice that stakeholders will respond to.
Our capabilities
We’ll immerse ourselves in your business and understand who you are, what you offer and, most importantly, how you want to be perceived.
Stakeholder engagement
Naming and identity
Brand guidelines
Brand refreshes
Collateral design and rollout
Let's talk
When did you last give consideration to your brand?
If it’s time to change things up, contact new.business@design-portfolio.co.uk