Challenge

We have worked with Greene King, Britain’s leading FTSE 250 pub retailer, for nearly ten years. Each year they strive to be “The Best Pub Company in Britain” for their customers, people and shareholders. For their 2018 annual report, they challenged us to hone in on these three focus areas, while creating a report that told their financial story clearly and consistently in both digital and print versions.

How we helped

We emphasised stakeholder value through a carefully-planned narrative in the AR.

We provided strategic guidance on content and quality control throughout.

We included innovative reporting techniques and accessible infographics.

A digital report provided quick access to key messages and data.

“Design Portfolio really understood our challenge. Our report is well-thought-out and demonstrates best practice reporting in key areas such as the market section, risk and business model communication.
We have received much positive feedback, both internally and externally, for Greene King’s
annual report.”

Lindsay Keswick – Company Secretary, Greene King

Results

Greene King’s 2018 printed annual report and digital summary report focus on the company’s vision of being “The Best Pub Company in Britain”. The reports provide an engaging overview of the company’s business, performance, leadership, focus areas and operations. A bigger responsibility section demonstrates unwavering commitment to sustainability – and the reports have been well received by Greene King’s many stakeholders.

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Want to work with us?

Email: hello@design-portfolio.co.uk

Call: +44 (0)20 7536 2015

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