In December 2017, Just Eat joined the elite FTSE 100, and the pressure was on for corporate communications materials as stellar as their financial performance. Our challenge was to develop an annual report that was exciting visually and demonstrated Just Eat’s commitment to best practices, transparency, and growth. Seamless consistency across all their corporate communication elements, cohesive storytelling, and updates at key financial calendar stages were part of the puzzle.
How we helped
We developed a content plan with a logical flow of information and coherent narrative.
Advice from our content strategists guided editorial components across the website and AR.
We worked closely with the Just Eat design, marketing and branding teams.
Our thorough quality control checks at key stages ensured an impeccable result.
“The Design Portfolio team was notably flexible in providing a proactive and hands-on approach, guidance and best practice advice, and in the delivery of an effective, consistent and powerful message across both the corporate website and the annual report.”
Adam Kay – Head of Investor Relations, Just Eat
The report is as engaging and vibrant as Just Eat hoped it would be, telling their story clearly and simply. A refined business model and improved markets section developed by our team provide deeper context, highlighting Just Eat’s position in the market. Our enhancement of the corporate responsibility section shows clearly how the company’s policies create sustainable value. In short, we delivered!