Petra Diamonds is a leading independent mining group whose business focuses on mining, processing, sorting, and sale of rough diamonds in South Africa and Tanzania. For the company’s 2018 report, the challenge was to show how Petra was optimising its operations, transforming its business and positioning itself for the future. An overarching theme of ‘Entering a new phase’ provided an opportunity to develop a cohesive editorial narrative and design platform.
How we helped
We created interactive reports, focused on Petra’s compelling story and growth strategy.
We conducted extensive peer benchmarking research and provided best practice examples.
Content analysis and strategic recommendations ensured effective communications.
We provided consistency of design and content across multiple channels.
“We have worked with Design Portfolio for several years and over that time we have built a strong partnership. We've been impressed with DP's consistent and proactive approach, keeping us informed of the latest best practice and regulatory changes and keeping us ahead of the curve with sector-relevant reporting trends.”
Cathy Malins – Corporate Communications Manager, Petra Diamonds
Petra’s continued commitment to best practices ensured that the company’s 2018 reports set an award-winning standard. Given we have worked with Petra for several years, we are able to build these reports on a foundation of successful collaboration and engaging editorial, while making a solid case for investment. Our consistent use of arresting infographics, bespoke photography, and a diverse range of relevant case studies, helps successfully showcase the Petra story.