TAG was at an exciting stage of development when we started working on its branding project. Its corporate identity didn’t represent its standing within the industry and the developments within the business, yet it still carried significant equity with its many stakeholders. In addition, the company name had changed several times over the years, impacting the overall brand. The challenge was to unify the Group whilst retaining the integrity of its divisions, creating an image better suited to the business and its ambitions.
How we helped
We analysed TAG and the landscape, conducting workshops with leadership.
We helped define a new name and develop a dynamic corporate identity.
We enhanced the design, functionality and user experience of the website.
We strengthened the Group’s brand, including its 5 divisions, for the future.
“This rebrand is an important milestone in TAG’s history. It is a necessary step in ensuring TAG retains its established values, beliefs and enviable reputation whilst developing a new and modern identity, which is essential in such a rapidly evolving and busy industry.”
Steve Barrass, Chief Executive Officer, TAG
Feedback from TAG’s stakeholders, including customers and partners, has been excellent. The new identity reinforces its position as pioneers in the field, focused on continuous evolution and modernisation. It also supports the brand promise and commitment to being a high-end, service-driven company, committed to serving a diverse marketplace. The new tagline, ‘Experience More’ successfully unifies TAG’s 5 divisions - Corporate, Touring, Events, Private Travel, and Film and Media – under the umbrella of “experiences”.